Join the community →
00:00 · Brand

Use the BlackUGC brand right.

Logos to download, the colors and type, and the rules that keep the mark looking like the mark. For partners, press and creators.

Download all logos

Logos

PNG files on the paper background they were drawn on. Pick by where the logo will live.

Colors

Red is the only accent. The contrast ratios are measured, and they are why red stays out of small text.

Paper

#FFFEFA

Default background and the page color in the logo.

Ink on this: 16.5:1

Ink

#1E1E1E

Text, the logo letters, and any text that sits on red.

On paper: 16.5:1

Red

#FF3131

The one accent: the dot, a primary button, one highlighted word. Never body text.

On paper: 3.6:1, so never for small text. Ink on red: 4.6:1

Red for text

#D42424

Red when it has to be read as text at small sizes.

On paper: 5.1:1

Frame

#1B1B1B

Dark grounds, phone frames and the reversed mark.

Paper on this: 17.1:1

Muted

#6B6A66

Secondary text.

On paper: 5.4:1

Raised

#F5F4EF

Cards and panels on paper.

Ink on this: 15.1:1

Type

Three fonts, all free on Google Fonts.

Headlines
Manrope ExtraBold

800 weight. Title or sentence case, never all caps.

Body
Public Sans keeps long reading easy on the eyes, at 400 to 700.

Regular for body, semibold for emphasis.

Labels
DM Mono 00:10

Small uppercase labels and timecode eyebrows only.

Do and don't

Most of these exist so the mark stays recognizable when other people use it.

Do

  • Use the files exactly as supplied, at their original proportions.
  • Keep clear space around the logo equal to the red dot's diameter.
  • Use the wordmark on light backgrounds and the reversed B. mark on dark ones or photos.
  • Use red as the only accent: the dot, one primary button, one highlighted word.
  • Set text that sits on red in ink.
  • Write headlines in sentence case.
  • Write the name as BlackUGC, one word, in running text.

Don't

  • Retype, recolor, stretch, rotate, outline or add shadows and glows to the logo.
  • Put the wordmark on a busy photo or a mid-tone background.
  • Add gold or any second accent color.
  • Set text on red in white.
  • Set headlines in all caps.
  • Make or imitate a BlackUGC Certified badge. The credential is not live.
  • Use red for small body text. Use the darker red for text instead.
Don't stretch it
Don't recolor it
Don't put it on a busy photo
Don't crowd its clear space

Need something that is not here?

Co-branding, press, or a file in another format: email us and say where it will be used.

hello@blackugc.com