Plain-English guides to getting paid.
Free, no signup. Written for creators starting from zero, with the sources named and the caveats left in.
Start here
Zero to your first pitch, in order.
How to Become a UGC Creator: A Step-by-Step Start Guide
A step-by-step UGC start guide: gear, niche, three spec videos, a portfolio page, your rates, and your first pitches. No followers needed.
How to Build a UGC Portfolio With Zero Paid Gigs Yet
Brands want past work and you have none. Build a UGC portfolio this weekend with three spec videos and one link you can send.
How to Price Your First UGC Video (Without Underselling Yourself)
Set your first UGC rate: price content and usage rights separately, offer three tiers, and answer 'what are your rates?' with confidence.
Know your number
What the work pays, and where the gaps are.
How Much Do UGC Creators Actually Make? A Real Numbers Breakdown
What UGC creators earn per video and per month, with the optimistic and the sobering numbers side by side and the sources named.
The Black Creator Pay Gap: What the Data Says and What's Driving It
The measured pay gap between Black and white creators, the four mechanisms behind it, and four ways to move your own number.
Black Creators Make Up Just 5.3% of the Industry: Here's Why That's an Opportunity
Black creators are about 5.3% of working content creators. What that gap means, and why it is an opening instead of a verdict.
Go deeper
Tactics for once you are moving.
Calculators and worksheets
Run your numbers and vet a deal before you say yes.
UGC rate calculator
Pick your content type, experience, usage rights and exclusivity to get a starting rate for a UGC video, with a stretch target.
Canvas UGC pay calculator
Model a Canvas UGC offer: CPM or base pay, posting volume and view assumptions, with a floor, a realistic month and a hit month in dollars per hour.
Canvas UGC vetting worksheet
A free worksheet for vetting a Canvas UGC deal: get the numbers in writing, run the math on real average views, and check the red flags before you sign.